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Chances are you listen to or have listened to a podcast in your lifetime. Have you ever thought about starting your own? Audio is a great way to build your brand. But like with everything, consistency is the key. On this week’s ‘Know Idea’ video, Idea Creative Marketing Digital Marketing Manager, Kevin Hunsperger shares some of his experiences putting together a podcast and why it’s a good idea to consider using audio in the brand-building process.

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