Know Idea: Using Data to Engage
April 6, 2021
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Are you creating content that is engaging with your audience? It’s a critical component in marketing. But there are times when knowing HOW to engage
The blog.
Know Idea: National Nothing Days
April 6, 2021
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Did you know there is a ‘holiday’ for every day of the year? We commonly call them ‘Nothing Days’ but you can certainly make something
We’ve moved!
February 10, 2021
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It’s been longer than we would ever recommend updating our blog, but we have a great explanation. Our clients are awesome, so awesome that they
Know Idea: Analytics
November 13, 2020
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Analytics are a huge part of our business. We can help you plan accordingly, thanks to the software we have!
Know Idea: Viral Videos
October 21, 2020
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How do you make a viral video? There’s no formula for it. I share a few thoughts on what works and doesn’t work for people
Know Idea: Metrics that Matter
August 26, 2020
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What metrics should you look at when measuring your social performance and why? 1. Impressions 2. Reach 3. Engagement Rate 4. Engagement (Likes, Comments, Shares)
Know Idea: Top 10 Benefits of Social Media Marketing
August 19, 2020
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https://youtu.be/4c6215uVCXwSocial Media Marketing is important! Here are 10 of the benefits you reap with a good social media strategy. 1. Brand Awareness 2. Increase Inbound
Know Idea: High-Performing Content
August 5, 2020
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https://youtu.be/_Wtst9X7Xdo Content marketing is the most powerful strategy for businesses, regardless of industry or size. When it comes to developing your digital strategy, you need
Know Idea: What is Quality Content
July 29, 2020
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https://youtu.be/jwu1S8V65ag”Quality over quantity” “Create Quality Content” What is Quality content? How is quality defined in marketing material and posts? First, understand that your audience determines what
Know Idea: Beware of These Agency Tricks
July 22, 2020
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https://youtu.be/Mg9TV9xHcMA Let’s talk about tricks marketing agencies use to rope businesses into contracts. Here are some red flags to look out for when looking for
Know Idea: Marketing Buzzwords
July 8, 2020
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https://youtu.be/7SXkKtGzcDc Marketing buzzwords, we love them, we hate them. Let’s talk about the buzzwords that often get used out of context to help avoid getting
Know Idea: Social Awareness
July 1, 2020
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https://youtu.be/Nl3DRZCGVMIBusinesses are working to bring back employees; it’s a great time to review handbooks and revise or establish social media policies. As current events have
Know Idea: The Importance of a Branding Guide
June 24, 2020
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https://youtu.be/I72L9YruGPoHaving a strong, recognizable brand that is represented across all platforms and advertising methods from website to social media and print will help establish your
Know Idea: Cutting Through the Clutter
June 10, 2020
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https://youtu.be/Wkc-rjVYoGM consider a podcast. Idea Creative Marketing has added podcast production to the list of services provided. If you’re interested in cutting through the clutter
Know Idea: Branding Consistency
June 9, 2020
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This week on Know Idea, Idea Creative Marketing Chief Marketing Strategist, Whitney Roberts, and Digital Marketing Manager Kevin Hunsperger, tackle the topic of branding. It’s